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Industry Interviews

NMC Guest: Bekka (The Tyne Tribe)

How long have you been active in the north east music scene and what do you do?
Oooh. This is a hard question to answer as I’ve been in and out for years, ha! But if we’re focusing on what I do currently, then I would say since the start of 2021.

I had the idea of wanting to create a newsletter database for gig-listings for when the world is out of the pandemic. I got too excited and launched The Tyne Tribe on International Women’s Day. In it’s current form, it’s best described as a curated newsletter of some of my favourite musical discoveries from the North East who I call “The Tribe” (I spent four years in London so I’m basically re-educating myself) and it also features some small-scale reviews, shares other publications articles’ and songs I’m currently listening to.

As lockdown restrictions ease it will focus more towards listings, events and music news but for now I am enjoying sharing some of our regions best talent and being able to provide another platform to shout about how wicked everyone is.

How did you become involved in music and what have you done to get where you are today?
So I used to have a couple of online zines from around 2011-2015 that focused more on promoting acts from the UK and USA rather than necessarily regionally. I went to University in Sunderland though, so had some very ad-hoc single review pieces published in The Crack and on the Uni’s website as well.

But my zines helped me land an internship at Sony Music so I moved down south and worked on various releases including Blue, Judas Priest, Carrie Underwood and Live Lounge. After my year was up I moved to a digital agency where I spent three years creating social strategies and album campaigns for Ward Thomas, Calum Scott, Tom Walker, Years & Years, The xx, Ellie Goulding and loads more! It was a brilliant experience and I loved seeing the real industry side of things that seems to be hidden to us Northerners.

After four years down south I decided to come back up North and for a while I didn’t do too much. I was briefly involved with Sofar Sounds and also did some live music photography which is a big passion of mine, but only this year did I decide to properly get back into the scene because I miss it so much and it’s also grown bloody loads which is amazing.

What advice would you offer to others looking to be more involved in music?
Just go for it. Regardless of what area you want to get into whether its writing, photography, promotions, playing in a band –  just give it a go. I spent years being scared to network because I thought people wouldn’t take me seriously so have the confidence to fight for whatever it is you want and as long as you work hard you’ll get there. Also be nice to people, the music industry is way smaller than you think and connections are everything.

What are your favourite things about the north east music scene? Are there any particular highlights from your experiences?
The people. Honestly, I know everyone says it but it’s so true. I haven’t got a lot of connections in the North because I was too scared to make any before I moved (so hiya if you’re reading this, let’s grab a beer) but since I have started The Tyne Tribe you can see how truly supportive everyone is of each other and it’s refreshing to see.

I think my personal highlights are just becoming more familiar with the local venues since coming home. I took them for granted before, but now they’re some of my favourite places to be.

Where can others find out more about your work and how can they get in touch?
If you’re interested in The Tyne Tribe we’re on Twitter @thetynetribe, or you can subscribe to the newsletter that goes out twice a month here (it’s free) https://www.getrevue.co/profile/thetynetribe.

If you wanna be pals with me and grab that beer, I’m at @bekkacollins on Twitter, but also still do freelance social strategy work and shoot gigs when I can www.bekkacollins.com 

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