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Guest Interviews

NMC Guest: Rotate Records

Who are, or what is, Rotate Records? And what do you do?
Rotate Records is a Durham based dance music label looking to expose the city’s present, but unseen production talent. The label is one part of the multi-faceted organisation, Rotate: a collective of producers and DJs whose primary goal is to provide a platform for Durham based artists to promote their music and bring the local scene onto the map. We want to bring together the huge mix of tastes, skills and sounds from both the student and local communities and our debut project, the various artists compilation ‘66 Saddler Street’, aims to do just that.

What is the history of Rotate Records?
Rotate grew from a group of students who had a strong collective appreciation for underground dance music. We actually started from a house party that essentially moved house and turned into a full fledged weekly Wednesday night club event. That first year, pioneered by the ‘founding fathers’ Luke Thorne and Callum Traynor, saw this close community grow. The next year Isaac Green, Andy Knape, Dina Hudson and Brettan Garrett continued their legacy and brought in wider crowds, attracting those not so used to our kind of music, whilst at the same time still giving grassroot DJs the chance to play a live headline set. This year, despite the obvious lockdown restrictions we expanded our organisation. With such a strong following from the previous years, we had all the backing to start a podcast series and begin our new label Rotate Records. Fortunately, these were possible to do at a time when events were not.

What are your aims or mission statements?
Rotate’s primary focus has always been to provide a platform for Durham based dance musicians to showcase their music, whether that be DJs or producers, local or student. With our events, we aim to give fledgling DJs the opportunity to perform a headline set, often their debut. With Rotate Records, we aim to showcase the raw talent of dance music producers in Durham that have been under our noses the whole time.

How did Rotate become integrated in the music scene in the North East? And what is next for Rotate Records?
Rotate as a collective has comprised a number of students over the years who have had ties to Newcastle in the North East especially. Our residents at Rotate have been going to raves in Newcastle since before the brand was founded, notably events run by Rush, Ape-X and Ill Behaviour. It is through these events that we’ve been able to get in touch with DJs and producers and integrate ourselves with the music community in the North East. Everyone has been so accommodating and ready to go out on a limb to help out, which has really helped us to grow and develop.

We’ve got a lot of exciting plans for the next couple of months, after our debut compilation release on June 18th, we’ve got a couple of events lined up in Durham. We’re doing a takeover at the BST Durham Terrace Party alongside Harrison BDP and Hamdi on the 21st of June and have numerous other events in venues around Durham. After this premiere compilation we have a couple of singles lined up to release over the summer which we’re hoping coincides with the return of events and clubs over the coming months.

What advice would you offer to others looking to be more involved in music?
As cliche as it is, above all else strive to be ambitious and independent. For us, we’ve never been afraid to stray from the beaten path and as a result we’ve adapted to all the challenging conditions we’ve had to face over the last year. The majority of us had not done much before we got involved with Rotate, it was just a case of putting in the hours at any opportunity and loving every bit of it that got us where we are now.

Where can others find out more about your work and how can they get in touch?
We’ve got a website which we keep updated regularly with our mix series, live streams, podcasts, playlists, merch and events: http://www.rotatedurham.com

Check out our social media as well for all our latest events and news: linktr.ee/DURotate

You can also get in touch by email at info@rotatedurham.com 

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