Artist Interviews

Artist Interview: Elephant Memoirs

Hello, Elephant Memoirs. You’re a north east trio: how would you describe your sound and style?
I would say our sound is that of a trio playing heavy, raw, guitar based music. We would like to think that we have a powerful sound which comes from playing as a tight unit and often structuring our songs to emphasise power when necessary. We do have a softer side too and our new single “Done In” showcases this along with the power mentioned above. Being from the north east is a big part of our identity too and we don’t hide away from this. We sing and play naturally and try not to be something that isn’t authentically us.

Your latest single – “Done In” – is doing very well. What is the story behind the song and what does it mean to you?
Done In” is a song about growing up and realising the adults you looked up to and learned from as a kid just become other people as we become adults ourselves. We see them not as indestructible idols but as flawed individuals just like us and we no longer require their teachings.
On the musical side this is a song that starts very gently and builds to a hard hitting middle-8 and final chorus. “Done In” is a perfect example of the different sides of Elephant Memoirs tied up in a single song.

You’ve been very active as a band, releasing several singles and even hitting the road with a mini tour, playing in Glasgow, Stockton, and Newcastle. Where do you find the energy and what keeps you all motivated?
We’ve always had a good work ethic in our band, so as long as we are all fit and healthy (and we aren’t trapped at home due to a global pandemic) then we want to get our music out there. We genuinely feel like we are getting better as a band, so we want to get out and show people what we can do. Motivation has never been a problem for us. We love playing in this band and if we ever stop enjoying it, we will knock it on the head. At the moment we feel like we have a good creative buzz and we want to keep that going.

In terms of playing in other cities, what was the experience like? Would you like to do more of this with even more tour dates in the future?
We really enjoyed getting out and about in 2021 (leaving the house seemed like an adventure after 2020). We love playing Newcastle, so it was great to headline back at home. But to play some places that we’ve never been was really special. We love the opportunity to play in front of people who have no idea who we are and try to win them over. Meeting other bands and making new friends is great, although obviously not everyone could understand what we were saying in Glasgow.

What advice do you have specifically for other north east artists? And what advice do you have for artists in general?

The advice we would give to other bands would be to try new things out. Go to new places, try making music videos and get interesting photos and develop your sound. Also send your music to different radio stations, magazines and blogs. Advice for north east artists would be that there are a lot of good people in the north east music scene who aren’t there to rip you off. Find them, work with them and enjoy yourself.

In terms of industry infrastructure, are there any organisations in or around the north east that you would recommend that other artists reach out to for advice and support?
There are many good people around in the northeast. There is loads of good promoters and PR folk. Along with people such as Generator. However, we haven’t had to use many. Picking a lot up as we go over the years, along with having good reliable folk to turn to. You have Jay from Pillar Artist, who does a lot, not just for the local scene but a wider field and does put on some great gigs. He also has a great roster of bands too. You also have Afterlight Management ran by Snaz Craigm again offers great things to the northeast. They are always around to help bands out however they can and have a vast array of knowledge within the industry. You also have newer people such as Rebel Rose, who again look to do what they can for unsigned bands.

Lastly, what artists are on your radar that you would recommend others listen to & see live?
Some of our local favourites are Ten Eighty Trees, Pave the Jungle, Cat Ryan, One Million Motors, Beachmaster. To be honest the list goes on haha. We can’t recommend these enough, and we’ve had the pleasure of playing with most. Definitely check them out if you see them playing. We would also encourage though to support all local music and get along to gigs as often as you can; for one it supports the artists and venues but also you might just find your next favourite act!!

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Catch their next gig on 23 April at Central Bar, Gateshead: Event | Tickets