Industry Interviews

NMC Guest: Rebecca (The Alternative Fix)

How long have you been active in the north east music scene and what do you do?
I’ve been involved for about five years when I started presenting local radio at University on Spark Sunderland and worked doing a few shows across the schedule including producing the local music show. But it’s only been about the past year I’ve really got knee deep in the local scene with getting my new music blog up and running and taking up lots of local opportunities with that!

How did you become involved in music and what have you done to get where you are today?
I’ve always had a love of music from a young age and always knew growing up that I wanted a career in the thing I love. I did my degree at uni in Broadcast Media and through that got really involved with local radio and our amazing local scene (that has only got better and better over the years too). I fell in love with finding new music and getting to talk about it for hours each week and knew it was what I wanted to do in life. I wanted to start a website for years but kept putting it off because I’d never gave written journalism a go but during lockdown in March I just went for it and launched my music blog and never looked back since!

What advice would you offer to others looking to be more involved in music?
Honestly just grab any opportunity you can take because I wish I had sooner. Over the past year especially, I’ve learnt there’s so many amazing, talented and kind people on our scene, so just reach out to places like local radio stations, blogs etc and try and get as much experience as possible! The key to the music industry is trying to get as much experience as possible and at the beginning most of that is unpaid but it really is worth it with the skills, contacts and friends you make along the way. It’s always handy as well to try build up as many skills as you can across the industry because it really does come in useful, for example I’ve tried to teach myself graphic design this year for my blog posts and there’s plenty of apps you can get these days that are very user friendly and free too! As cliché as it may sound, don’t put off your goals and ambitions and just go for it because our North-East music scene is full of lovely, supportive people whether it be other journalists, artists, promoters… you name it!

What are your favourite things about the north east music scene? Are there any particular highlights from your experiences?
One of my favourite things like I just mentioned is how lovely 99% of the people I’ve came across on the scene are! I love how supportive fellow artists and music journo’s are of each other. I suffer from really bad mental health and although we’ve been in a pandemic for the past year I’ve met some of the most amazing and talented people this year all through music and doing my blog, we have a lovely little network so get stuck in! Another thing I love is what huge names we have on our scene at the moment, it is definitely the strongest I’ve seen the scene since getting involved five years ago and not to be biased but I think locally, we have the strongest and most diverse music scene in the country. So many artists on the North-East scene are destined for some BIG things!

Where can others find out more about your work and how can they get in touch?
My music blog I run is for new indie, alternative and rock music and is named The Alternative Fix. I started this up during lockdown so only been doing it around 7 months but it’s going really well! I now get artists getting in touch not just locally or nationally but globally from the likes of America and Australia, it’s insane! The support and comments I’ve received have been so lovely and positive, it’s crazy how well it’s gone already and feel really proud I run and produce 100% of the content all by myself!
The Alternative Fix: Facebook | Instagram | Website