Industry Interviews

NMC Guest: Adam (Promoter [Famous Last Words] & Founder of MUNRO Festival)

How long have you been active in the north east music scene and what do you do?
I have had a voice in the music scene for nearly nine years. Famous Last Words started in 2016 and the majority of the organising, planning, designing the work, promotion and managing I have done myself.

How did you become involved in music and what have you done to get where you are today?
Following the blog, I took an interest in the event organisation, planning and the behind the scenes of live music events. This included preparation, familiarising myself with all aspects of the event, equipment and promotion. In doing so, I started working with events company Ten Feet Tall, that at the time were based at the Middlesbrough Empire. During my work with them, I created Famous Last Words. FLW has been a huge personal success as I have worked with incredible local artists and some further afield. I have also had the pleasure of managing stages at Stockton Calling, The Gathering Sounds and Twisterella over the past few years. FLW have also managed it’s own all day festival called MUNRO for the past two years.

What advice would you offer to others looking to be more involved in music?
The three most important tips I always give to people, if they ask me this question, are:

Tip 1 – Get to know everyone within the music scene, physically go to gigs, have a look around see who is there; 99% of the time people will always have a chat with you and if they don’t know something they’ll help you by directing you towards someone who does.

Tip 2 – Get involved because you love music, not because you want to make money from it. I can’t stress this enough, at a grassroots level everyone is doing it because they love music. There isn’t any other reason than that.

Tip 3 – Don’t be a doyle. Simple advice.

What are your favourite things about the north east music scene? Are there any particular highlights from your experiences?
The North East music scene is amazing, from Newcastle to Hartlepool, from Sunderland to Stockton, it’s full of class talent.
The togetherness as such, everyone is wanting everyone to do amazing things and take it to the next level, I think because sometimes the North East does get over looked in some ways, it gives everyone a motivation to prove people wrong and the area has been doing that for years now which is class.
My highlights as a promoter would be selling out gigs, Cape Cub & Michael Gallagher are probably the highlights for me in that sense because they were the first two I did. Working with Stockton Calling is always a blast as well, always one of the first things I write on my calendar whether it be as a promoter or as a ticket goer.
The highlight that is always in every gig and I don’t know if anyone else does it as a promoter but I watch people leave and if I see people leaving with a smile, I have done my job, giving them a nice night, bit of entertainment. Always something I look for.

MUNRO is always a highlight, working with the likes of The Lottery Winners, The K’s, Komparrison, Plastic Glass, Club Paradise, Walt Disco. I could spend all day chatting about MUNRO but I don’t want to bore your readers too much.

Where can others find out more about your work and how can they get in touch?
Famous Last Words can be found @FamousLastBoro on all socials! I do prefer if bands want to send me something or are wanting to work with me, to email me at
Famous Last Words: Facebook | Instagram | Twitter

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